Retailing in antiquity[ edit ] Marketplace at Trajan's Forum, the earliest known example of permanent retail shopfronts Retail markets have existed since ancient times. Archaeological evidence for trade, probably involving barter systems, dates back more than 10, years.
This course covers marketing planning, marketing strategy, market research, consumer behaviour, business logistics, team-building, leadership and general problem-solving.
It will also support your development of key skills, mathematical techniques and acquisition of knowledge necessary for success Decision support in online travel retailing an academic business programme or in a professional business setting.
The module acts as an introduction to the basic principles of marketing from which other modules can develop. These principles include the marketing environment, the marketing mix, marketing research and buyer behaviour.
The module will also develop knowledge and understanding of the underlying principles and methods used in the recording of financial data and preparation and presentation of financial statements.
People and organisations The module will give you an appreciation of the complexities of understanding people and behaviour within organisations.
The module incorporates theories of organisational behaviour and people management practices and you will develop an understanding of how and why individuals behave in specific ways in the workplace. Business economics This module will introduce a range of essential economic concepts and methods and show how these can be applied to understand the world around us.
The emphasis of the module is upon the business applications of economics in facilitating the decisions of managers, entrepreneurs in a variety of situations including pricing, advertising, financing, market entry and product developments.
The module will also consider the implications of the macro economy on the operations of modern firms. Management and information systems This module has been designed to provide you with an overview of types of organisations, their structure, nature and functions of management and their use of information systems.
The module will introduce you to appropriate and effective management practices used in differing organisational contexts and provide the skills required to critically assess the impact and effective use of information systems IS with an organisation. To achieve this, you will develop an understanding of the underlying concepts and an overview of the potential business benefits and social impacts of communications technology, databases, the strategic, management and operational aspects of information systems.
At the end of the module you will have developed an appreciation of the impact of IS on managerial and strategic thinking, the changes in the competitive landscape, the increasing importance of regulatory, ethical and social compliance, risks and prevention, and IS managed security.
Year 2 Core modules: The principles of managing e-business This module provides you with an introduction to the business, technological, ethical and societal issues pertaining to the emergence of the Internet as a medium for the online trading of goods and services. The module examines the growth and development of the Internet as a business tool and explores how organisations have adapted and continue to adapt to this recent and continually developing digital business environment.
Managing business and innovation The process of managing businesses and creating a business through the innovation of ideas can be daunting for many.
This module makes this easier, examining and developing the crucial skill sets required to manage and start a business. Businesses are the heart of any economy, especially small medium-sized enterprises. This module brings together theory and practice through an integrated speaker programme, which includes entrepreneurs, managers and innovators.
You'll gain knowledge and skills required to set-up, run and plan the management of SMEs including the development of a business plan. A business simulation drives the module - SimVenture will be used to enhance your learning and understanding around innovation and practical business management.
Managing business logistics and negotiations This module demonstrates the importance of logistics and the supply change while also considering procurement and negotiation strategies and techniques within business service, retail and manufacturing environments.
You'll develop a broad understanding of the negotiation process and the development of negotiating strategies for procurement and logistics that is a vital element of moving goods and resources globally and locally.
To achieve this you'll be introduced to fundamental principles of ethics and ethical reasoning and debate ethical and legal issues and dilemmas.
Finally, you will study how corporations are responding to ethical, environmental and legal concerns through the integration of corporate social responsibility and business strategy. A foreign language and applied research report This module aims to provide you with the survival language skills in a vocational context.
Taught within the Level A1 of the European Language Framework Competence Framework, you'll be taught the basic language skills to enable you to understand everyday vocabulary, basic grammar and the ability to communicate orally with someone at an introductory level.
In support of the learning and understanding of basic social, cultural and business formations of the country countries where the language is spoken you'll select a topic relevant to their degree specialism and the language of study to research a business related topic in this area.
Year 3 Strategic management and leadership This module provides a final year integrative course in strategic management and leadership. The module is structured around three components of strategic management; firstly internal and external strategic analysis, secondly business and corporate Level strategy formulation, thirdly leadership issues in the implementation of strategy.
As befits an integrative strategy module; its learning, teaching and assessment strategy is organised around the use of management case studies.
Leading and managing SMEs Governments across the industrialised world are increasingly emphasising the importance of the development of entrepreneurship in achieving higher economic growth and prosperity.
Government encouragement often takes the form of policies designed to help individuals start their own business. This module aims to explore theory and practice in the field from the perspective of individuals within a small and medium sized business.
The issue of leadership styles and its impact upon the performance of SMEs is central to the study of this module.
Consumer Behaviour The field of consumer behaviour is a dynamic discipline, which many regard as an applied social science. Accordingly, the value of the knowledge generated should be judged in terms of its ability to improve the effectiveness of marketing practice. Consumer behaviour is influenced by many perspectives and is interdisciplinary, evidenced by research ranging across numerous fields of study.
Given the diversity of the approach and levels it is important that final year students are encouraged to apply the principles of marketing rather than just synthesise information. This application of theory is of particular importance as major consumer behavioural changes are underway not least because of the development of the e-commerce marketing channel and globalisation.
It builds on previous units, in particular Managing the Product and Marketing Research, but takes you further in the development of their marketing knowledge, introducing the concept of a hierarchy of strategies from the corporate to the business module level.
The module delivers a thorough understanding of marketing planning and encourages the development of strategic thinking through a combination of written and live case study work. Working on a commercially distributed brand, and therefore within business constraints, you will attend a company briefing from which they will plan and conduct research, develop and deliver relevant insight, and create an actionable marketing strategy to achieve the objectives established.Vol.7, No.3, May, Mathematical and Natural Sciences.
Study on Bilinear Scheme and Application to Three-dimensional Convective Equation (Itaru Hataue and Yosuke Matsuda).
The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry.
Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world.
Who's Gone Bust in Retailing ? October Note that this list and similar lists for to relate primarily to medium or large retail businesses. Featured. McKinsey Global Institute Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy.
The leading source for e-commerce news, strategies and research. Including webinars, blogs and e-retailer rankings, Top Motivations to engage in retail shopping include both utilitarian and hedonic dimensions. Business to consumer e-commerce conducted via the mechanism of web-shopping provides an expanded opportunity for companies to create a cognitively and esthetically rich shopping environment in ways not readily imitable in the nonelectronic shopping world.